Cence
UAE
Pre-Seed
Q2 2024 - Present
Project Overview
Cence is a fintech platform designed to help users make smarter spending choices by selecting the best credit card for every transaction. Whether at a petrol station or a restaurant, Cence identifies the most rewarding card based on location and purchase type - maximising cashback, points, or discounts every time.
We partnered with Cence from the ground up - transforming an initial idea into a full-fledged product. From research and prototyping to design and development handoff, we led every phase, ensuring a smooth transition from concept to launch.
The Problem
Cence approached us with just an idea. They envisioned a platform that would seamlessly integrate credit card benefits with real-time user contexts. The challenge was to define the product’s purpose, map out its functionality, and develop a user-centric design - all while sticking to a tight launch timeline.
Our Approach
We took a holistic approach, guiding the Cence team through the entire product development journey:
Discovery & Research: Conducted user research, identifying pain points and potential use cases.
Concept Development: Created mood boards, storyboards, and feature maps to visualise the app’s potential.
Design Sprints: Mapped out user flows, created wireframes, and developed high-fidelity prototypes - all in iterative, sprint-based cycles.
Production Ready: Prepared final assets and delivered detailed handoff documentation for development, supporting the team through every stage.
By partnering closely with the Cence team and leveraging agile methods, we ensured that the product was ready for launch on time - crafted from scratch to be intuitive, efficient, and user-friendly.
